Mike & Sarah Alexander welcome you to The Farmers Butcher, based in the beautiful New Forest.

We aim to offer you a quality product, with friendly, professional & knowledgeable service, with Beef, Pork and Wild Boar sourced from the lovely farmers at Swallowfields Farm.

Retail Shop

Mike & his team of friendly butchers can supply you with all your meat and game needs. We source the best quality meat, then age, butcher, and prepare the specific cuts to your specification, from our Butcher’s shop at Swallowfields Farm, near Bramshaw. Come and try our AWARD WINNING hand linked sausages and traditional dry-cured bacon produced to our own recipe, you will be assured a warm welcome.


Established catering butcher, delivering quality local Hampshire and imported meat, poultry, and game to hotels, restaurants and pubs. We are members of the New Forest Marque scheme. We will work closely with your chefs to help to ensure the quality and product we supply you will always meet your needs. Our passion is to always supply you the best quality meats, at the most competitive price possible, whilst not compromising on quality.

Fresh Fish Thursday/Friday 

Commencing on Friday 6th October 2017, and every first Friday of the month thereafter.

We will be selling a selection of fresh fish direct from the trawlers at Newlyn, Cornwall.

Our first Fresh Fish Friday was a huge success, so we have decided to have Fresh Fish once a month. One slight change, the Fish will be available to purchase from 2pm on the day before, and we will stay open until 6pm.


THURSDAY 5th April 2018/ FRIDAY 6th April – Fish available from 2pm until 5pm on Thursday, and from 9am Friday.

Having a party, wedding or event? Have a Hog Roast!

Our experienced team can also supply you with a delicious Hog Roast using a pig breed on the farm, home-made apple sauce, and rolls supplied by an artisan baker. The hog can be cooked on site, and carved in front of your guests by our butcher, and served by our friendly family team. Happy guests and beautiful crackling guaranteed!

Why not try something different – a Butchery Experience?

Why not try something different? We offer butcher demonstrations and bespoke butchery tuition to suit your requirements, groups or individuals welcome. Mike’s patience and teaching skills make this a fun and interesting few hours, he has taught many people and has even featured in magazines and has appeared on Countryfile, showing Matt Baker how to butcher a pig for bacon!

3 Hour Pork Butchery Demonstration with Master Butcher –  Michael Alexander

Mike will show you, and talk through the process of how the carcass is broken down into different cuts of meat, and talk about different uses for each cut, and how to cook them. Then it’s your turn to do some butchery. This is very hands on, you will learn how to butcher one side on the pig.

Cost is £95 per person, for a minimum of 2 people. We work on a ratio of one butcher per two people, with a maximum group of four. We find this is a nice sized group and everyone gets plenty of help from the butcher. The price includes a joint you have boned, rolled and tied to take home to impress your family!

All demonstrations are held at Swallowfields Farm with Mike, apron’s and knife included along with plenty of tea and coffee.

If you are interested in a one-to-one demonstration, with Pork, Lamb or Beef, please do get in touch. If you can gather a few friends, we will do a demo specifically for you! Just ask.

To book, or if you have any questions; please email Sarah; sarah@thefarmersbutcher.co.uk, or speak to Mike at the shop on 01794 322686.

Feedback received from previous attendee’s:-

Dear Mike,

I wanted to drop you a line to express my thanks for such an enjoyable butchery experience last night. You and your team were very patient, welcoming, informative and I have a new found respect thanks to a greater understanding of just how skilled you butchers are.
Not only do you possess an intimate knowledge of all the animals anatomy’s, the origin of the animals you work on, the cuts and how to use them in various dishes and volumes required for catering. All that before how physically exerting the role is. Literally amazing.
As you know, this was a Christmas gift to me from friends and I can highly recommend this experience to anyone.
Thanks again and I wish you and your team continued growth and prosperity.
Best wishes,

Hi Sarah,

 Yes I thoroughly enjoyed it thanks, a very full and worthwhile day. Hands on was excellent but as equally as good was the background I picked up on all aspects of meat and butchery, particularly the cuts I didn’t previously know much about.