Mike & Sarah Alexander welcome you to The Farmers Butcher, based at Swallowfields Farm, in the beautiful New Forest, near Bramshaw.

We aim to offer you a quality product, with friendly, professional & knowledgeable service, with Beef, Pork and Wild Boar sourced from the lovely farmers at Swallowfields Farm.



Covid -19 – Update 29.6.20

We are still OPEN!

Please note our new opening times:

Tue – Wed 9.30am -4.00pm ,

Thursday’s 9.30am – 6.30pm,  **NEW TIMES**

Friday 9.30am – 4.00pm,

Sat 9.30am – 3.00pm

We are operating a ‘one person in the shop at any one time’ system, and please do obey the 2m rule outside the shop.

 Home Delivery Service Now Available

– please see our Home Delivery Page

Now we have our catering customers back, we are not going to stop our home deliveries, which will continue on Thursday’s & Friday’s. However please note that hotels and restaurants require their produce as early as possible, so they will be delivered first, and home deliveries later.

Retail Shop

Mike & his team of friendly butchers can supply you with all your meat and game needs. We source the best quality meat, then age, butcher, and prepare the specific cuts to your specification, from our Butcher’s shop at Swallowfields Farm, near Bramshaw. Come and try our AWARD WINNING hand linked sausages and traditional dry-cured bacon produced to our own recipe, you will be assured a warm welcome.

We source produce as locally as possible. You will usually find the Beef is New Forest grazed, Grass Fed, Swallowfields Farm Beef. The flavour of the beef will vary depending on the time of year, due to the difference of the type of grass the cows are grazing on. We traditionally dry age our Beef for at least 38 days, to enhance the tenderness and flavour.

Our Pork also come from Swallowfields Farm, as does the 100% pure bred Wild Boar.Wild Boar is slow growing , so please do check when we have stock. The Pork is Free Range, Pannage Pork, which is turned out to forage in The New Forest, during the panage season, here they can feed on the acorns, which are harmful to the New Forest Ponies, therefore doing a grand job and enhancing their flavour at the same time.

We are very pleased to have sourced a supply of local Lamb, which is from  A & J Estate, Hawstead Farm, Romsey.

We are so pleased to announce – The Farmers Butcher is among the Great Taste winners of 2019 & 2018

Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2019. Out of over 12,600 products to be judged, The Farmers Butcher was awarded a 1-star Great Taste award, which means judges dubbed it a food that delivers fantastic flavour, for its Dry Cured Oak Smoked Back Bacon, the judges’ commented; “A Great Product.  Pleasant aroma with a great flavour that combines smokiness with the taste of pork itself. ” And in 2018 for our Unsmoked Dry Cured Back Bacon.

Michael Alexander, owner of The Farmers Butcher, explains: we are very proud of the product we produce, and believe it to be among some of the best bacon you can buy. So, we decided that we would challenge that ideal against the best bacon out there! And we are extremely pleased with our reward of a Great Taste Star.

Unsmoked Dry Cured Back Bacon

Oak Smoked Dry Cured Back Bacon

In our shop you will also find;

a selection of English Cheeses, Hand Made Burgers – various varieties, Hand Made Sausages, including a Gluten Free variety, Hand Made Faggots, Clayton’s Free Range local Eggs, Local Honey, Tracklement’s condiments, Isle of Wight Garlic products, Madhuban Honey Garden Gluten Free Curry Sauces, Gluten Free Hand Made Beef Burgers, Gluten Free Marinades, Proper Pork Crackling, Local Venison, Free Range Creedy Carver Duck, Free Range Noah’s Ark Chicken and lots more! If we haven’t got it in stock, we can usually get it with a little notice.

October 2019

It’s Pannage Pork Season, here in the New Forest.

Pannage is the release of pigs into the forest. The pigs eat the fallen acorns, beech mast, chestnuts and other nuts. Green acorns are poisonous the the New Forest ponies and cattle which roam the forest the majority of the year. It is believed that the pigs spit out the toxic skins of the acorns and enjoy the rest of it!

Eating this diet gives the Pork a very special taste – come along and get some to try!!

Swallowfields Farm Beef

New Forest, Grass Fed, Swallowfields Farm, Angus Cross Beef. Traditionally matured and aged for a minimum of 38 days.

Swallowfields Farm Pork

Swallowfields Farm New Forest Free Range Pannage Pork. Pannage means the pigs are free to roam in the New Forest.

English Beef

Dry Aged (minimum 38 day) Bone In English (we only sell English beef) Sirloin Beef